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The digital revolution makes it necessary for car makers to completely rethink their relationship with their customers. The days of the single contact point (the dealership) are over. Today, Citroen needs to take account of complex customer experiences and pathways, fragmented across several different contact points according to the market in question. Product discovery and product connection chiefly take place online (the brands' websites, social media, «automotive» blogs, etc.), with the dealership becoming a digital touchpoint (configuration, VR driving experience) and the Client/Prospect relationship is developed via One-to-One relationship programmes in which data management plays a central role Big Youth has been one of Citroen's key partners in this transition for a long while now
Big Youth planned,designed and produced Citroen's international hub. This website, which was designed on a "mobile first" basis, has the task of
extending the brand's influence and awareness, focusing on its values of innovation, creativity and usage.
The DS5, DS3 Cabriolet, C-Elysées and C4 Aircross, are all emblematic models, with Big Youth contributing to their success by designing international launch solutions. Each time, the methodology deployed is based on the following factors:
creating a hard-hitting and engaging experience involving discovery of the vehicle
creation of a virtuous cycle of interest to encourage the visitor to engage in subsequent contact sessions or to visit the dealership to test drive the vehicle
The ability to deploy event-specific solutions in record time, to meet our clients' marketing needs.
We see the big picture, thanks among other things to our international hub. Behind all our work is the idea that we need to be able to adapt our creative output to all markets.
High-quality, fun and colourful solutions, emphasising the brand's new positioning policy.